Video Production

What I Love About SGU Series

Company: St. George’s University
Campaign: What I Love About SGU Series
Released: May 2016
About: SGU wanted to give prospective students a glimpse into what their students thought about the school first-hand in a quick digestible format. These videos were created to do just that. They were shared on social media and through a targeted email campaign to promote the school.
Production: SGU Internal Team
Post Production Agency: Williams Creates
Producer: Sarah DaSilva
Audience: US and Canadian School of Medicine and School of Veterinary Prospective Students (18-35 year olds)

Match Day Series
2016 Match Day Video
2017 Match Day – Top Choice
2017 Match Day – Celebration
2017 Match Day – Extended Version
2017 Match Day – Gratitude

Company: St. George’s University
Campaign: Match Day Series
Released: April 2016 and April 2017
About: Each year medical students are matched into residency programs. SGU decided to capture the joy of these moments by hosting a small event at Brooklyn Hospital where many students were completing their clinical rotations. These videos were shared on social media and in email campaigns to celebrate and promote SGU student success.
Production: SGU Internal Team
Post Production Agency: Williams Creates
Producer: Sarah DaSilva
Audience: School of Medicine Prospective Students (18-35 year olds)

St. George’s University Advisor Trip Promotion

Company: St. George’s University
Campaign: Advisor Trip Promotional Video
Released: May 2016
About: A large amount of word-of-mouth (WOM) recommendations for the school come from undergraduate faculty and pre-health professions advisors. Each year SGU hosts 4-5 week long advisor trips in Grenada which allow these undergrad advisors to get to know the school and the country of Grenada first-hand. WOM leads and trip attendance had started to dwindle so we decided to rethink how the trip was promoted and decided to give these advisors a glimpse into what their peers thought about the trip and SGU.
Production: SGU Internal Team
Post Production Agency: Williams Creates
Producer: Sarah DaSilva
Audience: US and Canadian Faculty and Pre-Health Professions Advisors

St. George’s University Graduate and Student Profiles

Company: St. George’s University
Campaign: Graduate Profile Videos
Released: 2016-2017
Production: SGU Internal Team
Post Production Agency: Williams Creates
Producers: Sarah DaSilva, Caroline McCann
Audience: School of Medicine Prospective Students (18-35 year olds)